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Central to change is Friction.

The key to successful change is being curious, taking the time to understand where friction comes from, engage those with different views, experiences and skills and bring them together, to leverage their energy to make positive change.

The Golfers Experience initiative is led by Julie Walker, a change maker, whose passion is to bring teams together to lead and manage change, through curiosity, innovation, education and collaboration.
Golfers Experience is a culmination of her experience in Womens Golf and exposure to the broader World of Golf and all the value it has to offer, combined with over 35 years working with organisations to lead and manage change, through working on “never been done before” projects.
Julie leverages her knowledge, experience, extensive and diverse network to build, empower and support teams to lead change within their organisation and industry.
Throughout Julie’s life, sport and physical activity has played a huge part in her life, from her commitment to Figure Skating and Volleyball as a teenager, to maintaining a healthy work life balance, through training for and participation in physical challenges including 2 legs of a round the world yacht race, climbing Kilimanjaro, cycling from the south to north of Vietnam, across Sardinia and along the Amalfi Coast, trekking Machu Pichu Trail, rowing in the Kingston Head race, skiing trips, along the way learning to sail, row, waterski and more recently Padel Tennis.
Since 2015, Julie has focused on improving her golf skills and enjoying golf in all its formats, Julie had a brief start with Golf in her late teens after stopping Figure Skating competitively.  Julie is a regular and passionate golfer, participating and competing as an individual and as a regular team member within her club, county, national events, as well as enjoying overseas golf trips and experiences including, coaching, competition and fun, with varying levels of success but fun at the heart of it all.
Contact Julie HERE to discuss how she can help you lead and manage change.
Learn more on LinkedIn HERE

Passion and commitment to Golf and Sport

Throughout Julie’s life, sport and physical activity has been the parallel to her career and given her the opportunity to balance work with exploring and appreciating all that sport has to offer, including the people you meet, the friends you make, the experiences you have and the memories you create, whatever your age or background.  Julies passion and commitment can be seen in her own projects below:
www.toiletsongolfcourses.com
Following LinkedIn posts and Jon Rahms interview about the need for more toilets on golf courses, Julie created this website as an education platform about why toilets are necessary for everyone and should be on every golf clubs “Get it done list”. 
www.womenonthetee.com 
In November 2020, following many conversations with women golfers and their golf experience, Julies curiosity, resulted in the launch of a survey of women golfers in the UK, click HERE to view the findings.  The survey had 533 responses within 48 hours, a tremendous response for any organisation.  The responses from women across the UK of different age groups, provide insight in to what women currently do and what they are interested in to extend their experience.
Women on the Tee has evolved in to a knowledge hub for womens golf.
www.ladiesproam.com  
In 2018, following a number of conversations with women golfers and listening to them after a very successful Pro-Am at her club where she was invited by the organiser to enter an all female team, Julie brought a team together to launch the first all female, Pro-Am in the UK with WPGA Professionals and Amateur Golfers, 2 more events ran in 2019 and 2021.
www.golfinggertie.com 
In 2014, launched online community to connect lady golfers, co-create new products & experiences for women golfers, the first product was a co-created womens golf umbrella and gloves.  Some of the insight gained resulted in the launch of the ladies Pro-Am in 2018.
Row to Health  http://rowtohealth.org/
In 2013, following an adult learn to row program, Julie participated in rowing regattas and the Kingston Head.  Learning from and Inspired by women who took up rowing as part of their cancer recovery, Julie worked with to setup a learn to row program for people recovering from cancer, this ran for a couple of years at Twickenham rowing club.
Rugby League NGB, digital and social media advisor  2012-2014
The Rugby League created a southern team responsible for growing the game beyond its north of England Roots, Julie worked with this new team to introduce them to the value of social media and worked with them to develop and implement and execute a social media and digital fan engagement plan.
Pro-Active South London Non-Executive Director 2010- 2014
Pro-Active teams were the grassroots sport organisations prior to the formation of London Sport.  My role was to support the team, with their work with Sport Governing Bodies, local communities & sport teams to increase participation in sport.
UWEZA (Swahili for power, energy and ability), 2008-2011
Developed a new concept to create a health and wellbeing digital platform, combining exercise videos with a health and fitness knowledgebase and an online community of fitness professionals for sports, fitness and leisure organisations.  Too early for the sport industry.
MA in Strategic Marketing – 2003-04, Kingston Business School
Passionate about the value of online communities and their potential to bring people together and make positive change, Julie enrolled in the Masters at Kingston Business School to research online community participation, write her dissertation: “Online Communities: why do consumers participate? why should marketers care?” and apply her knowledge in creating customer experiences and developing member loyalty.
The Activity Site, Global Lifestyle Manager and Loyalty Program – 2001-2003
Developed a new online community loyalty program, which focused on bringing together sport, leisure, culture & travel destination activities and experiences to create a new loyalty program for hotel & travel program members.
Contact Julie HERE to discuss how she can help you lead and manage change.
Learn more on LinkedIn HERE

Passion for change, leading Corporate Transformation and Innovation Projects

Collinson Group, Digital Customer Service & Experience Consultant, April 2023 – April 2024 
Julie was engaged by the Head of Transformation, to lead a digital team tasked with creating and launching a new digital experience for Priority Pass customers, leading the customer service team to create a new digital service experience from searching and booking airport lounges and experiences.
Ttec, Ford, European Customer Experience Program Lead Apr 16-Oct 19
Julie, led an international team of project leaders, who built and launched 5 multi-lingual customer experience centres, to support the launch of Ford’s first global mobile app, FordPass, in 42 European countries.  Each workstream lead was responsible for their own area of the program, which included but was not limited to, identifying the different customer personas, designing and testing the customer experience journeys, building and implementing the underlying secure technology, network and telecoms infrastructure, ensuring each market understands and adheres to their local national and regional GDPR polices, hiring and training new multi-lingual Customer Experience teams.
BSkyb,  Innovation, Mobile & Customer Experience Consultant,2012-13
Julie, approached BSkyb with the concept of developing a private online customer community to product unique innovation and customer experience insights, through a direct partnership with the product development and customer experience teams, worked with the Product Development Director to build the business case, then led the proof of concept team and led the transition in to business operations.
SDL, Social Media Insight Strategy Development (2010-11)
Julie was engaged to bring 2 acquisitions, a social data and insight platform with a customer experience and social insight agency, together to create a new proposition to provide SDL and their partner network with the opportunity to utilise social media channels and online conversations to provide actionable insight for their customers.
HSBC, Lloyds, Insight agency and other orgs  (2007-10)
Julie was engaged by a number of companies to provide Customer Experience education and advisory services leveraging social media channels and data to develop Social Media & Business Strategies to provide new actionable Customer Insights, to create and deliver executive education workshops on the value of the new (at the time) World of Social Media and online communities.
Ogilvy WW, Global Operations Director, 2005-2007
Julie was engaged by the Head of Global Brands, the CFO and the CIO of Ogilvy Worldwide, to lead an international multi-discipline team to develop a new business operating model and launch the First Global Production Service Agency
Lexis Nexis, Business Development and Innovation Lead (2004-5)
Julie joined Lexis Nexis Business Development team and led the creation and delivery of their first customer experience space, “The Law Office of the Future”, bringing together internal teams with new partners from across the legal industry including, legal and business productivity software, mobile technology (phones & laptops), communications (vodafone), knowledge management and systems integration specialists.  Julie also worked with large law firms on other business development initiatives, including Know Your Customer projects.
Ogilvy EAME, European technology innovation consultant (2003-04)
Julie was engaged by the Regional Technology Director, to lead a team looking at digitising the workflow within the advertising agency, decoupling the creative process from production services, to improve the creation and distribution of creative assets across Europe for international clients.
Purple Spinnaker 2001-2025
Julie setup Purple Spinnaker to build and launch the FIRST online community member experience and loyalty program start-up (2001-2003), she worked with early stage venture capitalist, hotel chains and online travel companies to evolve the concept, it was put on hold as many organisations were sceptical about consumers willingness to embrace online communities, share their data online and interacting through digital channels on a regular basis.
Purple Spinnaker evolved in to a vehicle for Julie to provide services to a wide range of organisations across the globe, as well as a home for her sport projects and initiatives.
Software industry,1985-2000
Prior to changing direction after her sailing adventure in 2000, Julie enjoyed a successful and varied career in the software industry, mainly working with Large Law firms and organisations in the financial services industry.  Julies experience started  in education and post sales implementation services, moving on to pre-sales and business development roles, to her most fun and biggest adventure as General Manager for Greater China and ASEAN based in Hong Kong.
Throughout her career in the software industry, Julie spent time working on projects in Hong Kong, Shanghai, Tokyo, Seoul, Manilla, Kuala Lumpar, Singapore, Stockholm, Munich, Paris, Frankfurt, Washington DC,  Liverpool and London.
Contact Julie HERE to discuss how she can help you lead and manage change.
Learn more on LinkedIn HERE
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